What is no juice in sports betting?
The short answer
A line offered without vigorish, usually as a promo.
Betting slang explained
Knowing the language is step one — knowing the true price is the edge. The Cold Line’s signal desk tracks the no-vig fair number and the closing-line value behind terms like this, before the market moves.
In plain English
A promo where the book takes no cut and both sides pay even money. Normally the vig is where the book's edge lives, so these come with limits and conditions.
What to remember about No Juice
The definition
A line offered without vigorish, usually as a promo.
In plain English
A promo where the book takes no cut and both sides pay even money. Normally the vig is where the book's edge lives, so these come with limits and conditions.
Example in context
"They're running no juice on Thursday Night Football."
Keep learning
Explore the next question before you place a bet.
Put the concept to work
Explore No Juice with a concrete research workflow. Build your own number, compare sportsbook prices with a sharp reference, or use Audits to review timestamped book moves beside play-by-play.
Browse the full A–Z betting glossary or read the complete betting guide. The Cold Line also publishes a free year-round sports calendar and an odds board (Free account: delayed odds).