Syncing the cold line...
The Cold Line
Syncing the cold line...
The Cold Line
The short answer
"Hold" can mean the theoretical margin embedded in posted odds or the sportsbook's realized revenue as a percentage of handle. Those are related but not identical.
Knowing the language is step one — knowing the true price is the edge. The Cold Line’s signal desk tracks the no-vig fair number and the closing-line value behind terms like this, before the market moves.
The sportsbook's built-in margin or the share of wagers it ultimately retains, depending on context.
Explore the next question before you place a bet.
You know what Hold means. Now see it in action: The Cold Line’s signal desk prices the no-vig fair number before the market moves — and publishes the closing-line-value receipts to prove it. A signal desk, not another tout or handicapping service.
Browse the full A–Z betting glossary or read the complete betting guide. The Cold Line also publishes a free year-round sports calendar and live odds board — no signup required.
