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The Cold Line

The Cold Line© 2026 — THE NUMBER BEFORE THE NUMBER.

Sports betting analytics across live odds, stale-line detection, PLATE READ, NextDown, and long-form research for NFL, NBA, MLB, NHL, college sports, soccer, and the 2026 FIFA World Cup market.

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The Cold Line is an independent sports analytics and information service, not affiliated with, endorsed by, or sponsored by the NFL, NBA, MLB, NHL, NCAA, WNBA, MLS, FIFA, or any league, team, or governing body. All team and league names, logos, and marks are the property of their respective owners and are used for identification and editorial purposes only.

The Cold Line
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Betting Terms
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Unit

Betting Basics

Unit

What Unit means in sports betting — explained in plain English.

Definition

A standardized bet size, typically 1-2% of your bankroll.

In plain English

A way to measure bet sizes. If 1 unit = $10, "I bet 2 units" means $20.

Example

Pros track performance in units, not dollars.

Related Betting Basics terms

Action
Bankroll
Book / Sportsbook
Handle
Sharp
Square
Ticket

Browse the full A–Z betting glossary or read the complete betting guide. The Cold Line also publishes a free year-round sports calendar and live odds board — no signup required.